Philip Morris Int. Launches Womanly Marlboros-avbox

Marketing An unbelievable fame of slimmer smokes across Eastern Europe has encouraged the major cigarette makers to launch more slim brands. And even the makers of Marlboro cigs could not stand aside from this tendency. So, they decided to create such a cigarette, which will satisfy the demand in the rapidly growing category of slim cigarettes. In the lat weeks of 2009, Philip Morris Int. manufacturing units based in Russia, Poland, Ukraine and Czech Republic have started selling their latest item "" slim Marlboro cigarettes in laconic and stylish Black and Gold packs. The novelty is named Marlboro Gold Edge. The newest extension of legendary brand family has almost nothing in .mon (besides premium quality) with ordinary king-size Marlboros that were traditionally aimed for male audience. Philip Morris launched Marlboro Gold Edge, after looking into the annual market analysis that displayed a slight slump in the regular-size cigarettes segment, and an extraordinary growth of slim cigarettes segment, which grew by over 30% within the last three years and keeps growing. Prior to the latest launch, Marlboro brand was mainly linked with male smokers, but the new arrival will be intended for female smokers, since Marlboro Gold Edge offers a delicate flavor and slim frame. PMI is the number one cigarette .pany across Eastern Europe accounting for 33% share of local market, selling such world-famous brands as Marlboro, L&M, Virginia and Parliament. Ursula Lasa, Philip Morris Poland .munications manager, admitted that the introduction of Marlboro Gold Edge across the area shows the tobacconist"s wish to keep up with the latest market tendencies and fitting the demands of adult smokers willing to consume slimmer products. According to Japan Tobacco Int. Ukraine spokesman Tomas Novak, slim cigarettes segment has showed a tremendous popularity in Eastern Europe. Statistics shows that this category gained 15% in 2009, while the entire cigarette market remained flat last year. In Eastern European countries slimmer-sized cigs were so hugely successful since women smokers have been switching to them from king-sized cigarettes. However, in several countries slim cigarette had their fair share of popularity among male smokers as well. As of January, 2010, slimmer cigarettes .prised more than 20% of total cigarette market. That is a 60% growth from 2005. And that change could not be left without attention from tobacco giants. In 2005, Japan Tobacco International became the first cig-maker to introduce slimmer cigarettes, named Glamour. The brand achieved such outstanding popularity, that other cigarette makers didn"t hesitate to introduce similar slim additions to their major brands. Thus, British American Tobacco introduced Pall Mall Slims and Kent Nanotek, Philip Morris brought Parliament Slims and L&Ms, while Japan Tobacco extended its leadership in the slim segment with Winston Super Slims and Monte Carlo Slims. About the Author: By: Charlie Hahn – OneDaySeo supplies month-to-month Search Engine Optimization packages which result in a substantial increase of online sales, success, and also expense effecti … By: Audrey L. Langley – If you’ve heard the phrase affiliate marketing in the past then you know the two exceptional industry called ClickBank and PayDot.. These two huge bus … By: John T. Tate – The two leading firms in the industry, PayDot. and ClickBank might sound familiar to you, if you have heard the term "affiliate marketing. These two top … By: William Begley – .municate Translation Service is professional translation provider .pany. We could translate Japanese, German, Chinese, French, Russian, to English And Eng … By: Sivaraj – In the modern technological world, frenzied-marketing through multitudes of on-line platforms has be.e the vogue that’s expected to fetch public attention qu … By: Simonds Lee – Starting a new business? Want to explore business opportunities? Read on why consultancy services may be essential. By: Margaret White – OneDaySeo supplies regular monthly Search Engine Optimization packages which lead to a significant increase of sales, productivity, as well as expense performa … By: Bobby Smith – .municate Translation Service is an expert interpretation service .anization. We can interpret German, Japanese, French, Chinese, Russian, to English And E … By: William Begley – OneDaySeo offers month-to-month Search Engine Optimization packages which result in a considerable boost of online sales, profitability, and cost effectiveness … By: Michael Black – The process of creating relevant backlinks for your site is generally known as link building, which is considered as among the vital marketing means as … 相关的主题文章:

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